The Importance of Client Gifting

For Photographers: The Importance of Client Gifting

July 21, 2021
education, for photographers

 

The Importance of Client Gifting

 

Client gifting is one of the most important aspects that CHANGED the way I do business. I know what you’re thinking, “Andrea, I already have so many overhead expenses per client and you’re saying I have to spend more?” Yes, friend, that’s exactly what I’m saying.

Because investing in your connection with your client, while an initial expense, is a standout detail that creates a bigger reward – a long-lasting relationship! Dare I say friendship? (But seriously, I truly consider my clients some of my dearest friends.)

This is the fun part (at least for me): every couple that books a wedding with me get a customized gift box from a high-end gifting company. I essentially pick out 4-5 different items that I think they’ll like and the company ships those items in a GORGEOOOUSSS box that encapsulates the top-level experience I will give them throughout their wedding photography journey with me (and afterward).

As you consider client gifting, one thing remains above all else just as it always does in this business – be true to you and your style! I’ve said it before and I’ll say it again, consistency is key. In your feed. In your editing. And now in your gifting! Make sure it’s an ideal match that represents YOU while catering and connecting to your client.  (p.s. That’s why I love the gift boxes – they are consistent but allow me to pick different pieces based off of my different clients for a unique touch!)

I’m not going to gift my clients a gift card for popcorn and a movie because that just isn’t my vibe – I’m a lover of all things intricate and detailed and my gifts to them match that.

Does your style scream date nights and continual relationship work are important? THEN YES. Give them opportunities to continue to date each other during the wedding planning process and beyond.

Do you exude excitement for nature and the outdoors and incorporate those elements into your photographs? Gift them a membership to a local park or find a nearby national park! (Love me some Shenandoah NP)

Coffee lover? Book reader? Whatever you flock to, use that to help guide you.

In the end, after you discover what your perfect client gift could be and will be, the time and intentionality spent on cultivating and continuing a relationship with your clients because of that gift far outweighs the simple cost.

 

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WHY we're the perfect match

WE ARE SOULMATES

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way. 

SARA & ANDREW

"Andrea is a joy to be around and creates a natural, relaxed atmosphere.

Andrea is a joy to be around and creates a natural, relaxed atmosphere. Andrea captures each moment so beautifully. She was always on top of communication, and I always felt like she cared about what we wanted. The quality of pictures is amazing and I am so glad we chose Andrea as our wedding photographer! You should definitely hire her now for your photography needs!"

TAYLLOR AND CODY

"Andrea brings out the natural beauty in whatever she photographs.

Andrea went above and beyond to accommodate us for a last minute change of plans due to COVID-19. We couldn’t be more thrilled with the pictures and how they turned out. We absolutely love them all. Andrea brings out the natural beauty in whatever she photographs. Thanks to Andrea we will be able to relive our wedding day over and over."

SARA AND JOHN

"Andrea is so professional and detail-oriented, while still being fun, friendly, and loving.

Andrea is so professional and detail-oriented, while still being fun, friendly, and loving. She feels like she is your best friend as soon as you meet her! Throughout our wedding planning process, she sent a sweet little surprise gift box, a helpful photography planning guide, and she even made us a personalized ornament for our first Christmas! She goes above and beyond in everything she does.

LIZ & ZACK

"Her excitement about being our photographer was contagious."

From the first meeting, we knew Andrea was an experienced photographer who was also warm and bubbly, which is the perfect type of person to have around you on your wedding day. She was extremely helpful with answering any questions we had, and was very responsive. Andrea is incredibly organized and efficient. She captured the best moments and got all the shots we wanted without making it feel like the photography was taking over the day. Working with her was a wonderful experience and I would highly recommend her!